Organization

Meal Exchange (MX) is a national student-founded, youth-driven, registered charity organized to address local hunger by mobilizing the talent and passion of students. MX’s vision is to help eliminate the root causes of hunger and poverty by engaging tomorrow’s leaders, today. Since 1993, MX’s programmes have been run on over 50 campuses across Canada and generated over $2 million dollars worth of food or 727,200 meals to address local hunger

Organization website: www.mealexchange.com

Project

Although MX’s programs are well-known across the country, the organization has engaged Endeavour to assist with building the brand of Meal Exchange itself in the community. Endeavour is also conducting a pre-feasibility study of cause-related marketing partnerships with the corporate sector.

Consulting Team

Project Advisor	Jane Zhang Program Manager, TechSoup Canada Partnership Coordinator, Partnership Platform Director, Corporation Social Responsibility, Information Technology Association of Canada
Information Advisor	Tara Shanahan, HBA Assistant Marketing Manager, Retail Brand & Innovation Olivieri Foods Ltd.
Engagement Manager	Godfrey Edwards, BA Business Performance Analyst Ministry of Government & Consumer Services, Ontario Shared Services
Senior Consultant	Jusep Sim, BA Account Manager, Client Services, Echo Marketing Solutions LLM Candidate, University of London
Consultant	Sima Acharya, BCom Marketing Coordinator Deloitte
Consultant	Laurie Chambers, BA Client Relations Specialist AIG Life of Canada
Consultant	Banu Raghuraman, BASc Business Analyst Bank of Montreal