Organization

Food For The Poor Canada (FFPC), a registered Canadian charity, works in aid and development in the Caribbean and Latin America, and was created out of the mission and vision of the largest international aid agency in the US, Food For The Poor, Inc. - which over the last 27 years has built 55,000 homes, fed and clothed millions of people, and last year delivered 1.5 billion dollars in aid and development throughout 16 countries in the Caribbean and Latin America.

In FFPC’s first year of operation, it was able to leverage $15,000 in cash donations for shipping and container fees to deliver more than  $3,300,000 in donated aid.  This efficiency ratio of greater than 96% is matched by few other Canadian charities.

A few things FFPC is working on for 2009/2010:

• Delivering food aid to the people of Haiti
• Building schools in Jamaica
• Providing pharmaceuticals and medical supplies for various countries in the Caribbean and Latin America

Organization website: www.foodforthepoorcanada.org

Project

To develop appropriate brand awareness tools to move forward in the Canadian marketplace using the market research and recommendations from Endeavour in the last consulting engagement.

Consulting Team

Project Advisor	Dr. Agnes Meinhard Associate Professor, Ted Rogers School of Management; Founding Director Centre for Voluntary Sector Studies, Ryerson University
Second Statement of Work Review Advisor	Ming-Young Tam Associate Nayar Consulting
Knowledge Brokers	Shakib Shaikh, Engagement Manager, Food For the Poor Canada (Spring/Summer 2009) Vasudha Tanksali, Senior Consultant, Food For the Poor Canada (Spring/Summer 2009) Andrew D’Souza, Consultant, Food For the Poor Canada (Spring/Summer 2009)
Engagement Manager	Sweeny Chhabra, BAsc MEng Candidate, Industrial Engineering University of Toronto; Clinical Consultant, Global Solutions Consulting Siemens Healthcare
Senior Consultant	Maureen Mottonen, HBA Managing Director Critical Wisdom; Group Vice President IDC Canada (2005)
Consultant	Peggy Li, MASc Policy Analyst Public Health Practice Branch, Ontario Ministry of Health & Long-Term Care
Consultant	Sara Maki, MA IMBA Candidate Schulich School of Business; Business Development Right to Play International (2009)
Consultant	Sheng Rao BASc Candidate, Industrial Engineering University of Toronto; Trade Floor Technology Consultant Scotia Capital
Consultant	Tanya Rumble, HBA Project Manager, Healthy Weights: Halton Takes Action Halton Region Health Department