Organization

Food For The Poor Canada is an affiliated agency to Food For The Poor Inc. (FFP) the largest international charity in the United States. FFP’s goal is to improve the health, economic, social and spiritual conditions of the men, women and children that it serves throughout the Caribbean and Latin America. FFP raises funds and secures goods to provide direct relief to the poor. Internationally, FFP works through three associated charities in Haiti, Jamaica and Guyana - these associates serve as distribution centers and project management for the aid sent to these countries by FFP. In 17 countries in the Caribbean and Latin America, FFP works through strong partners on the ground.

Organization website: www.foodforthepoor.org

Project

FFP Canada has all of the infrastructure in place to succeed – the distribution network, the relationships with foreign customs, governments, communities, other NGO’s on the ground and support from FFP US.   FFP Canada’s long-term goal is to establish itself as a recognizable, credible and emotionally strong brand across Canada.  Endeavour has been engaged to help FFP Canada identify the appropriate target markets to achieve its long-term goal.

Consulting Team

Project Advisor
Matt Fullbrook
Manager, Clarkson Centre for Business Ethics & Board Effectiveness, Joseph L. Rotman School of Management, University of Toronto

Information Advisor

Tara Shanahan, Honours Business Administration Assistant Marketing Manager, Retail Brand & Innovation, Olivieri Foods Ltd.

Engagement Manager

Shakib Shaikh, BEng Regional Marketing Manager, Rockwell Automation (2008)

Senior Consultant

Vasudha Tanksali, MBA, Master’s in Agricultural Economics Vice-President, Market Probe Canada

Consultant

Andrew D’Souza, BEng General Electric, Enterprise Solutions/Digital Energy, Project Management

Consultant

Louella D’Souza, BE CIBC Retail Markets, Project Management (2008)

Consultant

Pavan Konanur, BBA Unilever, Brand Management

Consultant

Nicoletta Stefou, MBA, BBA Kraft Canada, Supply Chain