Combining varied experiences in the non-profit sector, industry and consulting, the Executive Team is responsible for the strategic mangaement and day-to-day operations of Endeavour.
SENIOR LEADERSHIP TEAM
President: Andrea Wong, Community Investment, United Way of York Region
Vice-President, Consulting: Katherine Choi, Marketing Strategy, Digital Cement
Vice-President, Human Resources: Ada Tsang, Ontario Hospital Association, Patient Safety
Vice-President, Marketing & Development: Diana Wong, Health & Life Sciences, Oliver Wyman Group
Vice-President, Operations: Wasib Muhammad, Project Management, Rockwell Automation
DIRECTORS
Director, Volunteer Recruitment and Retention: Tatjana Ljaskevic, BASc Candidate, University of Toronto
Director, Volunteer Recruitment and Retention: Anuj Tickoo,Swarovski, Finance Team
Director, Marketing: Sara Maki, International MBA Candidate, Schulich School of Business
Director, Information Technology: Charumitra Pujari, Supply Chain, Canadian Tire Corporation
Director, Finance: Jeff He, Institute of Medical Science, University of Toronto
Director, Evaluation: Judith Lau, Management Consulting, ZS Associates
Director, Knowledge Management: Igor Skapinker, Manager, Open Text
Director, Client Relation: Lucie Drabinova,Ontario Government, Ministry of Government Services, Change Management
Director, Project Management: Kartik Kamat,Capital One, Fraud Strategy and Operations
Director, Training and Development: Carissa MacLennan,UNICEF Canada, Education Manager
Director, Development: Haydn Liang,PhD Candidate, University of Toronto
SENIOR LEADERSHIP TEAM
| Andrea Wong, President
United Way of York Region, Community Investment
As Co-Founder and President of Endeavour, Andrea works closely with the Senior Leadership Team and Board of Directors to set and achieve Endeavour’s strategic directions. Andrea holds a Master of Public Policy, Administration and Law at York University, with research completed under Dr. Brenda Gainer, Professor of Non-Profit Management at the Schulich School of Business. She holds a Bachelor of Commerce with High Distinction from the University of Toronto. |
Katherine Choi, Vice-President, Consulting Digital Cement, Marketing Strategy
As Vice-President, Consulting, Katherine is responsible for leading and managing Endeavour’s management consulting services for non-profit organizations. Responsibilities include client management, project management, and evaluation. |
| Diana Wong, Vice-President, Marketing & Development Oliver Wyman Group, Health & Life Sciences Strategy
As Vice-President, Marketing & Development, Diana is responsible for leading and managing Endeavour’s marketing and development to support Endeavour in achieving its mission. Responsibilities include marketing, communications, branding, fundraising, and community relations. Diana was previously Vice-President, Volunteer & Client Relations, building up the volunteer recruitment process and training as well as client recruitment in Endeavour’s early years. Diana is also a member of Endeavour’s board of directors. Diana is a management consultant in Oliver Wyman’s Health & Life Sciences strategy group. Previously, Diana worked in the Corporate Strategy financial services practice at Deloitte Consulting. Diana also worked at SHI Consulting and Pangaea Consultants facilitating life sciences and health care strategies. In addition, Diana was a Lecturer at Tsinghua University in Beijing, China teaching business strategy to undergraduate business students. In addition to volunteering for Endeavour, Diana continues to be involved with the Life Science Career Development Series at the University of Toronto as a mentor and guest speaker. Diana holds an MBA in Health Sector management at the Richard Ivey School of Business, a Master of Science in diabetes research from the University of Toronto and a Bachelor of Science (Honours, Biochemistry) from Queen’s University. |
Wasib Muhammad, Vice-President, Operations Rockwell Automation, Project Management Wasib is passionate about volunteering and the change that volunteers bring to communities through their skills and experience. He has been involved with Endeavour as a consultant and as an information advisor, in addition to working with the emergency and trauma division at Trillium Health Center and the Council of Agencies Serving South Asians (CASSA). He is excited at the opportunity to utilize his (limited) consulting experience in conjunction with his technical skills to enhance Endeavour’s knowledge management capabilities.As Vice-President, Operations, Wasib is responsible for leading and managing Endeavour’s internal support functions to support the operations, growth and sustainability of the organization. Responsibilities include knowledge management, information technology, business intelligence, internal consulting engagements, and finance. Wasib currently works in Lean Six Sigma project management at Rockwell Automation, handling projects within manufacturing, engineering, quality, business systems, and development. Prior to this, he has held positions within design engineering and project management and has been involved in various product development and knowledge management initiatives. Wasib holds a Master’s degree in Engineering Design from McMaster University and a Bachelor’s degree in Electrical and Computer Engineering from Ryerson University. |
DIRECTORS
| Charumitra Pujari, Director, Information Technology
Canadian Tire Corporation, Supply Chain
Charumitra has a keen interest in not-for-profit organizations and has been actively involved in such organizations from university. He worked as Vice President (Internal) for graduate student association at McMaster University, where he worked on various graduate student advocacy projects and worked closely with different offices in university like school of graduate studies, career centre and international students office to design and implement special programs for graduate students. To help international graduate students get accustomed to Canadian education system and culture he proposed organization change in GSA and created a special position of international student representative which is essentially a liaison officer between school of graduate studies and international office which usually focus on undergraduate students. One of his major accomplishments at GSA was working on an IT revamp and introduction of online voting and nomination system for student awards which increased the number of applications dramatically from previous years. As Director-Information Technology, he is responsible for developing and implementing an IT roadmap for endeavour considering its fast paced growth and strategic vision. He will also be responsible for development and maintenance of web applications for improving the overall productivity of the organization from an IT standpoint. Charumitra has a Master’s degree in engineering design from McMaster University and has worked on a research project in planning and supply chain area at McMaster University. He is currently working with Canadian Tire Corp as a Business Analyst in their supply chain and technology division. He is currently working on assortment planning and optimization, implementing solutions for assortment planning and data mining operations. |
Sara Maki, Director, Marketing Schulich School of Business, International MBA Candidate
As Director of Marketing, Sara works with the Executive Team and Marketing Advisor to develop and implement marketing strategies to raise Endeavour’s profile in the community.
Prior to her MBA studies, Sara was part of the business development team at Right To Play Canada, working to enhance corporate partnerships and fundraise. She has also worked in international development and education at the YMCA. Sara’s overseas experiences include supporting a women’s microcredit organization in Guatemala, and recording survivor stories in post-tsunami Sri Lanka. Sara is currently pursuing her International MBA at the Schulich School of Business at York University. She also holds a Master’s degree in International Relations from University of Sussex, UK and a Bachelor’s degree in Global Studies and Anthropology from Wilfrid Laurier University. |
Jeff He, Director, Finance Institute of Medical Science, University of Toronto
As Director of Finance, Jeff supports Endeavour’s growth and success through his responsibilities for financial recording and monitoring, budgeting and forecasting, and preparing and presenting financial reports. Jeff currently works in research at the Institute of Medical Sciences at the University of Toronto. He completed his Ph.D. dissertation in Dr. Michael Ward’s lab at the University of Toronto, investigating the effect of oxygen deficiency on the vascular system. Jeff is also pursuing his CFA designation. As the Financial Officer of the Life Science Career Development Series Committee at the University of Toronto, he has prepared annual budgets as well as recording and monitoring all financial transactions for the Committee. Jeff holds a Ph.D. and a Bachelor of Science (Honors) with High Distinction, both from the University of Toronto. |
Tatjana Ljaskevic, Director, Volunteer Recruitment and Retention University of Toronto, Bachelor of Applied Science Candidate Since moving to Canada in 2002, Tatjana was impressed with the culture of volunteerism and enthusiastic about giving back to her local and school communities in a meaningful way. She first joined Endeavour in 2007 as a consultant on one of the pilot projects and is now looking forward to the ongoing improvement of the recruitment and retention processes and increasing Endeavour’s positive impact on non-profit organizations.As Director of Volunteer Recruitment and Retention, Tatjana is responsible for volunteer recruitment, selection, communications, feedback, and retention. Tatjana has recently completed a sixteen-month engineering internship in the Infrastructure Management and Planning Group at the Markham office of GENIVAR Consultants LP. Her volunteer experiences include being a tutor for elementary school students with remedial reading skills though Toronto Public Library’s Leading to Reading program, Weekend Volunteer Committee member for Pride Toronto, and Finance Coordinator for Organized Sound, one of the largest student organizations at the University of Toronto at Scarborough. Tatjana is currently in the final year of her undergraduate degree in civil engineering at the University of Toronto. |
Judith Lau, Director, Evaluation ZS Associates, Management Consulting Judith firmly believes that an individual or small group can drive positive change, and that collaboration can do even more; and this belief is why Judith has been always dedicated to volunteerism. She is excited to collaborate with her Endeavour teammates and non-profits organizations to make positive change happen.As the Director of Evaluation, Judith’s main objective is to ensure that Endeavour consulting teams are making meaningful and lasting impacts for non-profit clients. She is responsible for developing and overseeing a system to capture impact, as well as for maintaining client contact and monitoring project outcomes. Judith brings experience from her involvement as founder and advisor of Citizen Engineer, a student club which focuses on raising awareness and involvement of students in key public policy issues, which have great impact on society. She has attended the World Economic Forum Annual Meeting in Davos, Switzerland, and volunteered for various community summer camps, outreach activities and mentorship programs. Judith currently works at the management consulting firm ZS Associates. She holds a Bachelor of Applied Science in Engineering Science from the University of Toronto. |
Igor Skapinker, Director, Knowledge Management Manager, Open Text Igor joined Endeavour in Spring 2011 as an Advisor for IT and Knowledge Management. He joined the organization as he was impressed by its vision and by the positive role that Endeavour play in the community. He was motivated by the passion and dedication of many professionals who contribute their time and talent helping non-profit organizations. He believes that his extensive industry experience and strong analytical and strategic thinking skills will help Endeavor to build a technological base that will support further growth of the organization and help achieve its strategic goals.
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Lucie Drabinova, Director, Client Relations Ontario Government, Ministry of Government Services, Change Management Lucie is passionate about volunteerism, collaboration and contributing to a positive and lasting social change. It all started during her university days and involvement with AIESEC – The world’s largest student driven organization. Later, Lucie joined UNICEF Canada as a volunteer and is a frequent speaker and workshop facilitator in the area of global development issues and youth empowerment. Throughout her volunteering and non-profit work, Lucie gained a solid overview of challenges the non-profit world is currently facing. She believes that Endeavour is the right organization that can help many non-profits to overcome these challenges.As the Director for Client Relations, Lucie is responsible for nurturing relationships with Endeavour clients. She is responsible for client selection, follow up at the conclusion of the consulting engagement and development of case studies to ensure that Endeavour consulting teams are making meaningful and lasting impact for clients. Lucie has lived, studied, and worked in several countries in Europe and the USA, and now calls Canada home. Currently, she works with the Ontario Government as the Business Improvement Consultant and her portfolio includes change management projects related to internal collaboration, communications, and youth talent strategy. Previously, Lucie worked with a non-profit TakingITGlobal, where she was responsible for youth projects empowering social entrepreneurs in the start-up and early growth stage of their non-profit organization. In Europe, Lucie worked with one of the top five consumer goods companies – Anheuser-Busch InBev, where she was responsible for the implementation of global change management and business improvement project in the Business Center for Western Europe. |
Kartik Kamat, Director, Project Management Capital One, Fraud Strategy and Operations As an Engagement Manager with Endeavour in a previous round, Kartik was very impressed with the overall impact which Endeavour has on its eco-system comprising the non-profit clients, volunteers, advisors and executives. He decided to return in a new role to further this impact. Previously, he has dabbled in various areas of the non-profit world including social entrepreneurship, CSR, microfinance and sustainability.
As the Director of Project Management, Kartik is responsible for project staffing, liaising with all the consulting teams to monitor their performance and providing the necessary support to enable the teams to be successful.
At Capital One, Kartik is responsible for designing and implementing strategies for fraud loss mitigation while delivering an exceptional customer experience. He holds a B.Tech in Electrical Engineering and an M.Tech in Communication Systems from the Indian Institute of Technology (IIT). |
Carissa MacLennan, Director, Training and Development UNICEF Canada, Education Manager Carissa comes to Endeavour from the non-profit sector, having worked both internationally and domestically for the past seven years in various management, governance, and volunteer roles. Through these experiences, Carissa has become passionate about empowering non-profits to maximize their social impact. As Director of Training and Development at Endeavour, Carissa is responsible for working with the Executive Team to build Endeavour’s volunteer orientation, training and development program. Carissa is currently employed at UNICEF Canada as an Education Manager, working on children’s rights-based approaches to education with ministries of education, school boards, schools, and faculties of education. Previously, Carissa worked for jhr (Journalists for Human Rights) where she developed and managed programming for their domestic and international departments. With jhr Carissa worked in Liberia, Sierra Leone, Ghana, Zambia, and in universities across Canada. Carissa’s governance experience includes serving on the boards for Canadian-Sudanese Volunteers for Development and, presently, OneChild. Carissa holds a Master of Education from the University of Western Ontario, focusing on International and Comparative Education with research conducted in Egypt and Rwanda. Receiving her B.A. in Environmental Studies, a B.A (hon) in Geography as well as a Bachelor of Education, Carissa has taught secondary school geography in China, Cameroon, and with the Thames Valley District School Board. |
Anuj Tickoo, Director, Volunteer Recruitment and Retention
At Swarovski, Anuj is a part of of the Finance team. He is responsible for coming up with policies and processes for minimizing fraudulent losses. He is also responsible for Inventory control at Swarovski. |
Haydn Liang, Director, Development Phd Candidate, University of Toronto
As Director of Development, Haydn’s focus is on raising funds and resources in the community to support Endeavour’s strategic directions and long-term growth. In this role, he leads a team in developing and implementing innovative fundraising strategies, and building and maintaining relationships with community partners and donors.
Having previously taken part in a consulting engagement with the International Association for Medical Assistance to Travelers (IAMAT) as an Endeavour consultant, Haydn has witnessed firsthand the impact of Endeavour’s contribution to the non-profit community. The result is a return to Endeavour to contribute towards its future growth and success.
Prior to his involvement with Endeavour, Haydn has consulted for the Boston Consulting Group, organized events for the Life Science Career Development Society for more than 600 students at the University of Toronto, and co-fundraised for StemCellTalks.
Currently Haydn is a PhD Candidate at the University of Toronto where he is engaged in the research of novel cancer treatments using stem cells. He also holds an Honors Bachelor’s degree in Immunology from the University of Toronto. |
Endeavour Volunteer Consulting for Non-Profits was founded in early 2007 by eight University of Toronto business, engineering and MBA graduates who shared the goal of helping non-profit and community organizations build capacity: Rob Chang, Jesse Chen, Chris Joe, Eric Ng, Jessica Poon, Narad Sonnilal, Ada Tsang and Andrea Wong.


Katherine always had a keen interested in the non-profit sector and charity work within her community. Throughout her volunteering experience, she was impressed by how many people in Toronto are willing to contribute their time and expertise for a good cause. She joined Endeavour because the idea of bringing together like-minded individuals and empowering them to help others is very meaningful to her. She envisions Endeavour to be a place where volunteers are able to achieve their personal growth while bringing organizations closer to their goals.
Diana has been involved with Endeavour since its first year and was previously involved with the University of Toronto’s Volunteer Consulting Group. Diana has always been active in the community, being one of the original members of now nation-wide Cuts for Cancer, and a board member on the BALANCE for Blinds leading the Strategic Planning Committee. Diana is aware of the special issues that non-profits face and is passionate about making a difference at the strategic level through Endeavour.
Wasib is passionate about volunteering and the change that volunteers bring to communities through their skills and experience. He has been involved with Endeavour as a consultant and as an information advisor, in addition to working with the emergency and trauma division at Trillium Health Center and the Council of Agencies Serving South Asians (CASSA). He is excited at the opportunity to utilize his (limited) consulting experience in conjunction with his technical skills to enhance Endeavour’s knowledge management capabilities.
Sara is deeply committed to the non-profit sector, having worked for various charitable organizations both in Canada and abroad for the last six years. She pursued and completed a Master’s degree related to international non-governmental organizations in order to make a stronger impact in and larger contribution to the non-profit sector. She strongly understands the need for an organization such as Endeavour, and looks forward to being a part of Endeavour’s strategic growth and meeting all of the amazing volunteers.
Jeff has a keen interest in community involvement, which has brought him to participate in various youth initiatives including tutoring in the Saturday Program at the University of Toronto to help underprivileged students with their school work and facilitating the first Youth Listening Summit in Canada. Jeff is looking forward to working with everyone at Endeavour to make a difference.
Since moving to Canada in 2002, Tatjana was impressed with the culture of volunteerism and enthusiastic about giving back to her local and school communities in a meaningful way. She first joined Endeavour in 2007 as a consultant on one of the pilot projects and is now looking forward to the ongoing improvement of the recruitment and retention processes and increasing Endeavour’s positive impact on non-profit organizations.
Judith firmly believes that an individual or small group can drive positive change, and that collaboration can do even more; and this belief is why Judith has been always dedicated to volunteerism. She is excited to collaborate with her Endeavour teammates and non-profits organizations to make positive change happen.
Igor joined Endeavour in Spring 2011 as an Advisor for IT and Knowledge Management. He joined the organization as he was impressed by its vision and by the positive role that Endeavour play in the community. He was motivated by the passion and dedication of many professionals who contribute their time and talent helping non-profit organizations. He believes that his extensive industry experience and strong analytical and strategic thinking skills will help Endeavor to build a technological base that will support further growth of the organization and help achieve its strategic goals.
Lucie is passionate about volunteerism, collaboration and contributing to a positive and lasting social change. It all started during her university days and involvement with
Anuj joined Endeavour in Spring 2010 as a volunteer consultant to help A.N.A.S.A in developing their vision and mission statements, while also assisting in identifying their values. He has been very impressed with the positive impact Endeavour has had on A.N.A.S.A and other similar Non-Profit organizations. Ever since his consulting project, Anuj had been a part of the Volunteer Recruitment Committee at Endeavour.