The opinions are those of the author and do not necessarily represent the official views of Endeavour.
This blog post is the second part of three by Endeavour board member Dave Nanderam, President, TapestryBuilder. Visit HR Professionals and Community Engagement: Profession benefits to read part one.
Beyond elevating the human resource (HR) profession’s profile, cross-sector partnerships offer opportunities to address organizational priorities including:
- managing stakeholder risks and
- addressing talent development priorities.
These partnerships create broader organizational awareness of community groups and their perspectives on social issues which can inform organizational stewardship related to future customer base and market opportunities. Through this lens, it becomes easy to understand why a book retailer, for example, would support children literacy programs: in addition to helping create a more educated society, the retailer is also building their future customer base.
These forms of community investment illustrate what Harvard authors Michael E. Porter and Mark R. Kramer refer to as “shared value creation. In addition to supporting a positive corporate citizenship profile, cross-sector partnerships offer a cost-effective opportunity to address talent management needs including leadership development and building problem solving expertise.
Share ideas on other employer benefits below and stay tuned for part three of David’s blog post on what community partnerships could look like on Friday.
 Source: http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/pr
This blog post was originally featured on tapestrybuilder.com. We’ve re-published it here in three parts with permission.